PRODUCT DESIGN
CLIENT : BURGER KING
Ask: Come up with a new product for Burger King and a headline-grabbing way to launch it.
Insight: The first night in a new house/apartment; you usually don’t have groceries. Instead, new renters/homeowners buy fast food, like Burger King.
“Have It Your Way” Coffee Table Book
Moving into a new place is exciting—but let’s be real, the first meal in your new home isn’t cooked, it’s ordered. For generations, Burger King has been the go-to meal for first nights in new spaces, fueling late-night unpacking and fresh starts. Now, we’re giving something back—something that stays long after the last fry is gone.
This book is more than just pages—it’s a housewarming gift from us to you. A reminder that while spaces change, some things stay constant—like having it your way.
New home, new chapter, same great taste.
#HaveItYourWayBook #BurgerKing #FirstNightMeal
A premium, limited-edition collection of:
Quotes from Game Changers – Words of wisdom from those who break the status quo, just like you.
Candid Shots of The King – Because no home is complete without a little royalty.
Stunning Burger Photography – Because flame-grilled perfection deserves to be framed.
Beautiful Burger Loving Poetry - Written by the King himself.
Available via Online and In-store retail
