CLIENT : NIKE X WNBA
Ask: Come up with an experiential idea for Nike that encourages young girls to get into basketball.
Insight: There are 12 WNBA moms; Often sports are seen as a bonding activity for fathers and sons. But women and girls also play sports and want to bond with one another.
WNBA x Nike Present: Mother’s Day All-Star Tournament
This Mother’s Day, we’re celebrating the game, the grind, and the generations that keep the love of basketball alive. Join us for a special WNBA x Nike All-Star Tournament, where hoop-loving moms and their daughters take center court in a day of competition, mentorship, and community.
The Matchups:
Moms vs. Moms – Watch fierce competitors prove the game never leaves you. Daughters vs. Daughters – The next generation shows out in style.
Special Highlights:
One-on-One Training before tip-off to sharpen skills. WNBA Mom Coaches leading the way. Nike-Branded Gear for every player. Q&A Session with WNBA moms sharing their journeys.
More Than a Game:
- Free Entry for the local community (ex. Marvin Gaye Park, NE DC) and a goodie bag.
- Limited-Edition Merch with all proceeds supporting Mystics Youth Basketball Fund.
