NIKE x WNBA
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NIKE x WNBA *
Mother’s Day All-Star Tournament
This Mother’s Day, we’re celebrating the game, the grind, and the generations that keep the love of basketball alive. Join us for a special WNBA x Nike All-Star Mother’s Day Tournament, where hoop-loving moms and their daughters take center court in a day of competition, mentorship, and community.
Ask:
Come up with an experiential idea for Nike that encourages young girls to get into basketball.
Insight:
There are 12 WNBA moms; Often sports are seen as a bonding activity for fathers and sons. But women and girls also play sports and want to bond with one another.
Special Highlights:
One-on-One Training before tip-off to sharpen skills.
WNBA Mom Coaches leading the way.
Nike-Branded Gear for every player.
Q&A Session with WNBA moms sharing their journeys.
More Than a Game:
Free Entry for the local community (ex. Marvin Gaye Park, NE DC) and a goodie bag.
Limited-Edition Merch with all proceeds supporting Mystics Youth Basketball Fund.